Jane founded Creatiff, a print + web design studio in 2012, and has been serving non-profits, artists, companies, and organizations across the USA and Canada. Creatiff was grew and flourished for 6 years and had the honor to work with several non-profits and start ups. Creatiff had the opportunity to share incredible stories and build brand experiences.

In 2018, Jane left Creatiff and partnered with Well Refined, an integrated marketing agency serving mission-driven startups and small businesses, based in Raleigh, NC. She has been leading the Art Direction with the talented team and clients.


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Jane Butler

Jane has always been a designer at heart.  From grade school paper projects to all nighters in college working everything had to be around design and creativity. The more she’s in it, the more she loves it.

She moved from Canada to the United States to embark on a journey she didn’t know where it would go. She attended college for two years and then had to take a year off because she felt the need to get more experience before she confirmed her degree.

After taking a year off, she had the opportunity to be employed by an award-winning salon in Ontario, only to move into a marketing position that would eventually direct her towards her final. She travelled back to USA and graduated with a Bachelor’s in Graphic Design.

A month before she made plans to graduate, leave America, and jump on a flight to Toronto, she met her love, Andrew. They met in Virginia (it is for lovers, right?) so it just made sense. (Also, the fact that he is ridiculously brilliant, handsome and charming all played into the fact that she said “yes!”)

From Virginia to Queens to Delaware, they’ve settled in NYC and love the small living’ family life with their son and daughter, Jack and Sage.


Our Process


We work through 4 important steps through each project
to help communicate your message effectively to your audience.

What are key words that sum up your brand. Learn about color psychology and how colors speak into what/how we present.
What’s your color personality?
What does your business need? Define your intention.
What is your vision? Mission? Purpose? Create your vision and write it down.
Who is your intended audience? Who are you profitable clients? 
Launch your new beautiful brand to the world.
Showcase your craft to the perfect audience for you.
Dream about the future of your business and take action!
Create your mood board. Build a timeless logo and color scheme.
Apply them all to future marketing materials and discuss
website development and style your brand.